Excavators and loaders are half made in China! How much does it know about the potential for exporting construction machinery to Brazil?

Driven by the growth rate of infrastructure investment of 18%, rich mineral resource reserves and the east wind of the "South-South Cooperation" strategy, the Brazilian construction machinery market ushered in rapid development, opening a market door full of opportunities for Chinese construction machinery companies.

Mine and infrastructure are booming, releasing demand for more than one trillion equipment

As a "major country", Brazil has ranked among the forefront of its resource reserves in the world, and its mining industry contributes 4.3% to GDP. The "Minery 4.0 Plan" launched in 2024 invested 5 billion yuan in real-time to upgrade mining equipment, directly driving a 24% surge in the import volume of hydraulic excavators above 30 tons.

At the same time, Brazil's "2023-2026 National Logistics Plan" spent 1.7 trillion reais (about US$340 billion), focusing on promoting projects such as the Northern Railway Network, Sao Paulo Metro Line 6 and the Amazon River dredging project. In the first half of 2024, the infrastructure bidding amount reached 189 billion reais, driving the explosive growth of the procurement volume of road machinery and port equipment.

In 2024, a survey by the Brazilian Association of Construction and Mining Technology showed that 76% of local industry respondents expected the demand for construction machinery market to grow by 6%. According to data from Soblatma, sales of earthwork engineering equipment are expected to grow by 7% to 33,000 units, sales of construction machinery are expected to grow by 6%, sales of cranes and lifting platforms are increased by 20% and 11% respectively, and the entire industrial chain is showing a high prosperity.

The Being outlet of Zoomlion's Brazil subsidiary opened in full bloom

Chinese excavators and loaders account for half of the market

In this market full of opportunities, Chinese engineering machinery has already occupied a place.

Data from the China Chamber of Mechanical and Electrical Products Import and Export of Mechanical and Electrical Products shows that in the first quarter of 2025, China's construction machinery exported approximately US$500 million to Brazil, second only to all export destination countries.It ranks third in Russia and the United States. In subdivided, industrial vehicle exports reached US$116.08 million, parts were approximately US$100 million, lifting machinery was US$73.99 million, excavators were US$51.28 million, loaders were US$36.69 million, and road construction machinery was US$33.85 million.

Focus on the excavator market. In 2024, Brazil imported nearly 15,000 excavators, with an amount exceeding US$750 million, of which 50% of the equipment in China accounted for. More importantly, Sany and Liugong have achieved full tonnage coverage of micro-excavation (SY16C/9027FZTS) to large-scale mining equipment (SY1250H/CLG950E), which is better than Japanese and Korean brands that mainly focus on small equipment. In terms of amount, three places ranked first, and Doushan Bobcats and Yangma accounted for the second and third places, with the total proportion of the three being more than 50%.

Looking at the loader market again, Brazil imported more than 19,000 loaders in 2024, with a total amount of nearly 780 million US dollars. The number of loaders in China accounts for more than 60% and the amount accounts for more than 50%.

In June 2024, the 23456th product of XCMG Brazilian Manufacturing Base was launched. The Chinese engineering machinery giant was proud of Brazil

The broad opportunities and huge potential of the Brazilian market have attracted widespread attention of Chinese engineering machinery companies, especially major leading companies. They have been working hard for decades and have achieved remarkable and fruitful results.

At present, Sany's equipment ownership in Brazil has exceeded 10,000 units, and has participated in various large-scale construction projects in Brazil, from airports to docks, from the railway construction in the Vale to the ring road in São Paulo, from the World Cup venues to the Olympic venues, Sany Equipment can be seen everywhere.

Santa Equipment participates in the construction of venues in Brazil

XCMG is not inferior. From the largest Ferris turn in South America to the Rio Olympic venues, from the Brazilian World Cup stadium to various highway and municipal light rail projects in Brazil, construction machinery products made by XCMG Brazil are widely used in Brazilian leaders.Domain infrastructure construction. Zoomlion also regards Brazil as an important strategic market. The company's concrete pump trucks have a local market share of more than 70%. Products such as engineering cranes and aerial work machinery have also achieved rapid growth in recent years, especially the localized new products of large-tonnage cranes, which are widely favored by local customers.

Beware of risks and "explore" new growth cycle

A report released by Brazil's construction equipment market research organization Sobratema shows that Brazil's construction and mining machinery and equipment market confidence is gradually recovering, and a new benign growth cycle is expected to begin in the next three years. It is estimated that in 2025, the demand for non-small hydraulic excavators in Brazil's construction industry will exceed 10,500 units, the demand for equipment in the construction market will be nearly 37,000 units, the demand for high-machine lifting platforms is expected to be nearly 5,300 units, and there is also a large demand for compressors and road trucks.

It is also worth noting that the Brazilian government has proposed the goal of reaching 30% of new energy penetration rate of construction machinery by 2030, which undoubtedly brings new opportunities to Chinese companies that have already taken the lead in the new energy field.

Of course, it is not a smooth road to expanding the Brazilian market, and companies also need to deal with various challenges. For example, Brazil's complex and heavy tax system has caused headaches for many outsiders. Its taxation implements a three-level tax management model at the federal, state and municipal levels. The numerous taxes make it difficult for enterprises to face tax regulations and tax procedures. In addition, the labor relations challenges and exchange rate fluctuations brought about by cultural differences will also increase corporate operating risks.

Faced with risks, faced challenges, seized opportunities, and wrote a new chapter! From mining to infrastructure construction, from traditional fuel to new energy, we look forward to Chinese engineering machinery companies continuing to write a wonderful chapter of "Made in China" in the Brazilian market with strong technical strength and more in-depth localized layout.

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